Pay-per-view (PPV) media, whether posted to your feed or sent directly in a message, is a one-off purchase, separate from your subscription. Priced and presented well, it's one of the most effective ways to earn beyond your monthly subscription revenue.
How much content to include
A single strong photo or clip works for a lower-priced, impulse-style purchase.
A bundle of several images/clips supports a higher price, since fans are paying for curation, not just one item.
Pricing it
There's no fixed formula, but a few principles hold up:
Price relative to what's inside: a single photo and a 10-item set shouldn't cost the same.
Avoid pricing too low. A very low price can drive purchases in the moment, but it anchors fans' perception of your content's value, making it much harder to bring their spending up later. $10-15 is a sensible floor for your cheapest PPV item.
Whatever you price, end it in .99: it's an old trick for a reason! Fans read $10.99 as basically $10, but you earn the extra dollar.
Don't be afraid to price a premium bundle noticeably higher than your average post, as long as the preview makes that value clear.
Add a tease
Send PPV media with a preview — a blurred thumbnail or partial image gives fans a reason to unlock it; content with zero preview converts far worse.
You don't always have to lead with a paid item either: opening with something free, then following with a blurred PPV, can make the unlock feel like a natural next step rather than a cold ask.
Writing the caption
Tease what's inside without fully describing it — enough to create curiosity, not so much that there's nothing left to unlock.
Hint at the mood or theme rather than narrating shot-by-shot; a short question or partial statement invites the fan to unlock rather than simply informing them.
Be realistic. Only describe what's actually included — don't promise anything that isn't there, it damages trust.
Stuck? AI Caption Generation can write one for you in seconds, in whatever tone you want.
Keep it exclusive
In 1:1 chats, framing content as happening live adds intrigue fans respond to, even if it wasn't captured in that exact moment. Ideally PPV media should feel exclusive to the people who pay for it, avoid posting the same content for free elsewhere (social platforms, your free feed, etc.)
Offering PPV media in chat
You can attach a price to media sent directly in a message, not just your feed:
1:1 to one fan: can support a much higher price than a broadcast, especially with good timing and rapport.
Broadcast to many fans: reaches a lot of people at once, so it works better for a solid mid-sized bundle than something ultra-premium.
Promoting your PPV media
Use Mass Messages and Lists to point subscribers at a new PPV drop directly, rather than relying on them to scroll past it in their feed.
Consider a discount on PPV media for re-subscribers as a renewal incentive (see Tips to Retain Subscribers).
For getting new eyes on your page in the first place, see the Getting Fans to Your Fanvue guide.
Remind Fans this content is theirs to keep!
Unlike regular subscriber posts, a fan keeps access to PPV media even after they unsubscribe (as long as you don't delete it).
Tips on PPV things to try
Raise the price as your subscriber count grows. More subscribers usually means proven demand. Treat your early pricing as a starting point, not a ceiling.
Increase the price as rapport with certain fans grows. The stronger your connection, the more comfortable a fan tends to be paying a premium.
Watch for under priced high performers. Posts priced under $5 that drive a lot of purchases but little revenue are often a sign the content could support a higher price, not a reason to keep it cheap.