What is VAT?
Value Added Tax (VAT) is a consumption tax on goods and services in many countries, including the UK. It is collected at each stage of the supply chain and ultimately paid by the end consumer.
Does VAT apply to me as a creator on Fanvue?
Whether VAT applies to you depends on several factors, including your location, your earnings, and whether you are VAT-registered.
Note: Your VAT status does not affect the price fans pay. Fanvue already applies the correct VAT at checkout. Adding your VAT number only changes how VAT is shown on your payout invoices and how you handle it in your own bookkeeping.
UK creators
As a creator, your monthly payout invoice is your sales invoice. If you have added your VAT number and confirmed your business on Fanvue, VAT is automatically added to your payouts at the applicable rate.
If you are VAT-registered and have added and verified your VAT number under Settings → Tax:
Your VAT number appears on every payout invoice.
The invoice shows the VAT Fanvue has paid to you. You must declare this as output tax on your VAT return, and you can deduct input tax on eligible business expenses (depending on HMRC rules).
If you are not VAT-registered:
Your payout invoice will state "VAT not applicable."
You can't reclaim VAT on costs until you register.
EU creators
If you are VAT‑registered in the EU
Fanvue is a UK company registered for UK VAT. If you are VAT-registered in an EU country and have added and verified your VAT number under Settings → Tax, the services you provide to Fanvue are business-to-business (B2B) and cross-border, because the UK is outside the EU.
This means the reverse charge applies:
No VAT is added to your payouts, so they show 0% VAT.
You don't charge VAT to Fanvue. Fanvue accounts for the VAT in its own UK VAT return.
You'll usually still need to report these earnings on your own VAT return as services supplied to a business outside the EU. The exact steps depend on your country's rules, so check with your accountant or local tax authority.
You can read more about the reverse charge in HMRC Notice 741A, section 5.
Note: Whether or not you’re registered does not affect the price fans pay - Fanvue already applies the correct VAT at checkout. Adding your VAT number simply changes how the VAT is applied on your payout invoices and how you handle it in your own bookkeeping.
Need assistance? If you have questions, please contact Fanvue Support.